Yiwu Chenlan Daily Necessities Co., LTD., rooted in Yiwu, Zhejiang Province, known as the "World Capital of Small Commodities", has grown into a professional enterprise integrating R&D, production and sales through its in-depth exploration of the household daily necessities market. (Reporter Dou Bao) Recently, the sales of its independently developed third-generation safety explosion-proof hot water bags and multi-functional light-blocking eye masks series have increased by 35% compared with the previous period. With the triple advantages of "practicality + appearance level + safety", they not only remain on the best-selling list of domestic home warming products, but also are exported to more than 20 countries around the world through the Yiwu foreign trade hub, becoming a typical representative of small commodities going global.
Focus on core products and precisely address the pain points of home life
From office lunch breaks to home relaxation, from keeping warm in autumn and winter to daily care, our products always revolve around "solving real needs". The person in charge of Chenlan Daily Necessities introduced that the company's core eye mask series takes "comfortable and skin-friendly, light-blocking and breathable" as the core research and development direction. It adopts a composite fabric of ice silk and memory foam, with an edge design that conforms to the facial curve. It not only avoids the indentation problem of traditional eye masks but also achieves a light-blocking rate of 98%, suitable for various scenarios such as office breaks, long trips, and home sleep. So far, more than 20 individual products in 8 major styles including cartoon, minimalist and aromatherapy have been developed.
The main hot water bag products for autumn and winter have made breakthroughs in both safety and design. By upgrading the double-layer PVC explosion-proof material and integrating an automatic temperature control chip, it can maintain a constant temperature of 65℃ for 8 hours, and at the same time pass 7 safety tests including drop and squeeze. In terms of appearance, it integrates design elements such as cute pet shapes and simple solid colors, and launches multi-functional styles such as handheld, foot-warming, and throw pillow. In the first month of its launch, it ranked among the TOP5 in the hot water bag category on domestic e-commerce platforms.
Relying on the industrial advantages of Yiwu, a full-chain quality barrier will be built
As a local enterprise in Yiwu, Chenlan Daily Necessities fully leverages the mature industrial chain and logistics network in the area to establish a full-process quality control system from raw material procurement to finished product delivery. Our core raw materials such as fabrics and temperature control components all come from high-quality local suppliers in Yiwu. This not only shortens the supply chain cycle but also enables traceability and control of raw materials. The company's quality control director stated that raw materials need to pass through three checkpoints including component testing and safety testing before entering the warehouse. Four quality inspection nodes are set during the production process. Before the finished products leave the warehouse, they also need to undergo special tests such as sealing performance and temperature control accuracy to ensure that each product not only has practical attributes but also meets national safety standards.
Efficient supply chain management brings more advantages in terms of cost and timeliness. Relying on Yiwu's logistics efficiency of "order on the same day and ship the next day", Chenlan Daily Necessities can achieve regular product delivery within 48 hours, and the customized order cycle is compressed to 7 days, which is 50% shorter than the industry average. At the same time, by leveraging the local industrial cluster effect, the product cost is 10% to 15% lower than that of enterprises from other places, forming a competitive advantage of high cost performance.
With a dual-track market layout, small commodities are venturing into a vast world.
In terms of market expansion, Chenlan Daily Necessities adopts a strategy of "consolidating its domestic foundation and expanding its overseas territory". In the domestic market, we have reached in-depth cooperation with mainstream e-commerce platforms such as Tmall, JD.com, and Pinduoduo, and have also entered offline supermarkets like Walmart and Yonghui. In 2024, domestic channel sales are expected to increase by 42% year-on-year. The overseas market relies on the advantages of Yiwu as a foreign trade hub. Products are exported to Southeast Asia, Europe, the Middle East and other regions through Yiwu International Trade City and cross-border e-commerce platforms. Among them, the Southeast Asian market, due to its climate adaptability, has an annual sales volume of over 500,000 hot water bags and warmth preservation products.
"Making every daily necessity with care" is our unchanging philosophy. The person in charge of Chenlan Daily Necessities stated that in the future, the company plans to increase investment in research and development, focusing on developing innovative products such as washable smart temperature-controlled hot water bags and degradable material eye masks. At the same time, it will deepen cooperation with cross-border e-commerce platforms in Yiwu, bringing more high-quality and cost-effective household daily necessities into families around the world and conveying a "warm and practical" life experience.
